Davos 2014: Sir Richard Branson and Arianna Huffington call for Plan B for business
22 January 2014 Last updated at 19:21 GMT
A group of leading entrepreneurs is taking their project to "make business a force for good" to the 2014 Davos conference in Switzerland.
Sir Richard Branson, founder of the Virgin Groups and co-founder of The B Team, explained the idea behind it - to encourage businesses to think beyond simple profit, and to consider environmental issues and human rights as part of their work.
Arianna Huffington, founder of the online news site The Huffington Post and a leader with the project, told BBC News that there was an opportunity for businesses to "step up to the plate and make a difference".