Wooing Asian wine customers online
30 January 2014 Last updated at 02:48 GMT
Asia's demand for wine is on the rise, with the region generating $28bn (£17bn) of sales last year.
According to industry forecasts, the region's wine market is set to become nearly as big as America's within three years.
As a result, some wine companies are looking for new ways to engage Asia's consumers.
One of them, a website called Wine Family, allows producers to market their wines to consumers directly through the internet because of Asia's high use of social media.
Ashleigh Nghiem reports from Singapore.