Media playback is unsupported on your device

Wooing Asian wine customers online

30 January 2014 Last updated at 02:48 GMT

Asia's demand for wine is on the rise, with the region generating $28bn (£17bn) of sales last year.

According to industry forecasts, the region's wine market is set to become nearly as big as America's within three years.

As a result, some wine companies are looking for new ways to engage Asia's consumers.

One of them, a website called Wine Family, allows producers to market their wines to consumers directly through the internet because of Asia's high use of social media.

Ashleigh Nghiem reports from Singapore.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.