BSkyB 'seeing a lot more competition' - Investment manager
30 January 2014 Last updated at 11:06 GMT
BSkyB has posted better than expected results for the end of last year, following tough competition from BT Sport.
Despite higher revenues, pre-tax profits fell 9.2% from £610m to £554m for the second half of 2013.
Bradley Russell from Brewin Dolphin stockbrokers told BBC Breakfast: "We can't have this situation where they keep trying to outbid each other, so we'll just have to see who comes out on top."