Media playback is unsupported on your device

Has the Indian government taken the shine off gold?

16 February 2014 Last updated at 07:02 GMT

Indians have traditionally seen gold as the safest form of investment and a sign of prosperity and good luck.

In fact, the government introduced strict rules because the precious metal was being bought in such volumes.

And the latest data shows demand has fallen by about one-third in recent months.

Sameer Hashmi reports from Bangalore on India's special relationship with gold.

Watch India Business Report

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.