Media playback is unsupported on your device

UAE promoting heritage and tradition to attract tourists

15 March 2014 Last updated at 23:45 GMT

The UAE is promoting its heritage in an attempt to attract more discerning tourists.

Businesses across the Emirates are trading on tradition in a number of ways such as marketing local cuisine and restoring old buildings.

Howard Johnson explores whether good money can be made from selling nostalgia in the region.

Watch: Middle East Business Report

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.