Businesses ride high from Dubai's interest in cycling
22 March 2014 Last updated at 12:43 GMT
The car might be king in Dubai but in recent months the government has launched a number of initiatives to promote cycling.
It is using events like The Dubai Tour and Cycle To Work days to promote healthy living.
But the upsurge of interest means local companies are seeing an upturn in business too.
Howard Johnson reports.
Watch: Middle East Business Report