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Could 'paid news' be deceiving voters ahead of Indian elections?

23 March 2014 Last updated at 10:14 GMT

In recent years, India has seen a growing phenomenon called 'paid news'. This is where money changes hands in return for sympathetic press coverage.

There have been hundreds of cases involving politicians, celebrities and businessmen paying for favourable reports in the media dressed up as real news.

With the country gearing up for elections soon, the issue has been in sharp focus, but is there any chance of tackling the problem?

Shilpa Kannan reports.

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