Lupita Nyong'o gets Lancome deal after Oscar-winning role.

 Lupita Nyong'o Lupita Nyong'o won an Oscar for best supporting actress

Related Stories

Oscar-winning actress Lupita Nyong'o has been named the new face of French cosmetics giant Lancome.

The Kenyan star, who shot to fame in the film 12 Years a Slave, is Lancome's first black ambassador.

It is the 31-year-old's first major endorsement, and she joins Julia Roberts, Kate Winslet, and Penelope Cruz as promoters of the brand.

Lancome advertisements featuring Ms Nyong'o are due start appearing this summer.

'Unique vision'

The actress said in a statement released by the French company: "I am truly honoured to join the Maison Lancôme, a brand with such a prestigious history that I have always loved.

"I am particularly proud to represent its unique vision for women and the idea that beauty should not be dictated, but should instead be an expression of a woman's freedom to be herself."

She received an Academy Award this year in the category of Best Supporting Actress for her portrayal of Patsey in the Steve McQueen-directed film.

She is the fourth Academy Award-winning Lancome ambassador.

More on This Story

Related Stories

More Business stories

RSS

Features

  • Muscat (1811)1,001 knights

    Tales from the days when British diplomats ran the Gulf


  • Ben BradleeMan of steel

    Remembering the swashbuckling Watergate editor Ben Bradlee


  • Tupperware boxes in fridgePast its prime

    How safe is it to eat food when it starts to go mouldy?


  • African migrants sit atop a border fence during an attempt to cross into Spanish territories, between Morocco and Spain's north African enclave of Melilla Day in pictures

    A selection of news images from around the world


From BBC Capital

Programmes

  • St John's, CanadaThe Travel Show Watch

    It’s a ships’ symphony – listen to these freighters in Canada play music with their horns

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.