IPL cricket finds keen hosts in UAE
23 April 2014 Last updated at 09:21 BST
The seventh series of the Indian Premier League is under way. The high-profile cricket tournament is held over six weeks, played by eight teams from across the country and is characterised by its cheerleaders and Bollywood backers.
But because of India's national elections - and the drain that puts on security - the first part of this year's tournament is being held in the United Arab Emirates, where it has found a captive audience.
The BBC's Middle East Business Correspondent, Mark Lobel, reports.
Watch: India Business Report