AirAsia eyes growth in India market
2 May 2014 Last updated at 05:13 BST
Aviation is one of the few industries in India that's being opened up to foreign firms.
Malaysian budget carrier AirAsia is poised to be the first foreign brand to fly domestic routes, in a joint venture that includes India's biggest conglomerate Tata.
But low cost airlines have struggled in India, so how does AirAsia plan to do better?
The BBC's Sameer Hashmi caught up with Mittu Chandilya, chief executive of AirAsia India, to find out.