All change in Taiwan's family brush business
11 July 2014 Last updated at 07:54 BST
The Taiwanese company Lam Sam Yick has been making calligraphy brushes for more than 100 years.
But in 2008 Avery Lin - the fourth generation of his family to work in the firm - noticed that sales were falling.
So he decided to take the company in a new direction, as Cindy Sui reports from Taipei.