Wine market in South East Asia promises growing sales
17 July 2014 Last updated at 04:36 BST
Fine wines improve with age, but the market for them isn't so dependent on maturity.
In fact, it's the emerging markets of South East Asia that promise the strongest growth for wines.
China's clampdown on luxury spending and lavish gifts has many wine merchants looking further south for growth, as Sharanjit Leyl reports.