The fashion technology threatening India's tailors
17 January 2016 Last updated at 23:26 GMT
India is known for its tailors, and getting shirts and suits made-to-measure is not just for the rich.
But new businesses are offering an alternative way for men to get their bespoke clothing made - so what does this mean for the traditional trade?
The BBC's Sameer Hashmi reports from Mumbai for India Business Report.