How Asia is making waves in animation
15 March 2016 Last updated at 00:56 GMT
Anyone who's spent hours watching the likes of Tom and Jerry, Pokemon and Peppa Pig won't be surprised to learn that animated films and television programmes are worth millions of dollars.
And South East Asia is playing a key role in the industry's success.
The BBC's Russell Trott goes behind the scenes at one Singapore production house to find out why.