Breakfasts for Blackpool primary school pupils
8 January 2013 Last updated at 20:09 GMT
Breakfast will be provided for all 12,000 primary school pupils in Blackpool, free of charge, after teachers said too many children came to school without having eaten.
The £700,000 three-month project, in one of the most disadvantaged areas of the country, is aimed at helping improve children's concentration and ability to learn.
It will be available to all regardless of family income and whether the children are eligible for free school meals.
Reeta Chakrabarti reports.