Election 2015

Election 2015: How Russell Brand's Labour endorsement went down online

Russell Brand shakes hands with Labour leader Ed Miliband - 30 April 2015 Image copyright YouTube

So "Mr Don't Vote" has changed his mind. In a video posted on YouTube on Monday, Russell Brand called on his one million subscribers to vote for Labour in this week's general election. How did his change of heart go down online? Here's a sample of the reaction.

Image copyright Twitter
Image copyright Twitter

So is he a sell out? A hypocrite? Or brave to finally change his mind?

Image copyright Twitter
Image copyright Twitter
Image copyright Twitter

But is it too late to help Labour? Well it definitely is if Brand's followers failed to register to vote before the 20 April deadline.

Image copyright Twitter
Image copyright Twitter
Image copyright Twitter

David Cameron labelled Brand "a joke" and some commentators claimed Ed Miliband had made a mistake in agreeing to the interview - but does the endorsement make it a tactical win?

Image copyright Twitter
Image copyright Twitter

And Brand joins a growing list of celebrities who have backed Ed Miliband so far in this campaign:

Image copyright Twitter

But will any of it matter when the polls open? Join us on Thursday to find out!

More on this story