Plus-size fashion event creating buzz
15 February 2013 Last updated at 09:16 GMT
As designers and magazine editors gather for London Fashion Week, an event running in parallel is aiming to show that bigger women are just as important to fashion.
Women who are size 16 and over account for a quarter of the UK's womenswear market according to Kantar Worldpanel.
The creators of British Plus Size Fashion Weekend hope to show the rest of the industry what they are missing.
Bryony Mackenzie reports.