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New Psy single Gentleman is 'formulaic'

12 April 2013 Last updated at 09:41 BST

Psy, the Korean singer behind Gangnam Style, has released his follow-up single, Gentleman, online.

Gangnam Style was a worldwide phenomenon, becoming the most watched video in YouTube history.

As a result, many know him as a so-called one hit wonder, and Psy's new material is unlikely to be as successful as Gangnam Style.

Debs Wild, a music industry consultant, told the Today programme: "I think it's really dangerous to do more of the same.

"The new track is formulaic, but he's obviously worked out what works for him."

Boff Whalley, former member of Chumbawamba - who had a massive hit with Tubthumping - added: "Great artists try and do different things."

First broadcast on the Today programme on Friday 12 April.