Do we need another opera award?
22 April 2013 Last updated at 09:56 BST
A lavish new awards ceremony for opera will take place.
The event at the Hilton Hotel on London's Park Lane is hoped - as the Man Booker has done for novels and the Turner Prize has done for contemporary art - to raise the discipline's profile.
Arts editor Will Gompertz talked to Sir George Christie, former chief executive of opera house Glyndebourne, about winning a lifetime achievement award.
He explained about high ticket prices and why Sky Arts could bring a boon for opera.
First broadcast on BBC Radio 4's Today programme on Monday 22 April 2013.