Cannes documentary charts China's thirst for red wine
23 May 2013 Last updated at 01:00 BST
Among the films looking for distribution deals at the Cannes Film Festival this year is one with the title Red Obsession.
It is not - as the title may imply - some Hollywood spy thriller set in China, but a new documentary looking at the dramatic impact of China's growing fascination with fine French wines.
Talking Movies' Tom Brook reports.
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