Kevin Spacey: TV audiences 'want to binge'
22 August 2013 Last updated at 23:16 BST
Audiences are demanding "complex, smart stories" as they become accustomed to "bingeing" on box sets, Kevin Spacey has told TV executives in Edinburgh.
The star of the acclaimed Netflix drama, House of Cards, said, "The audience wants control. They want freedom."
Speaking at the Edinburgh Television Festival, he urged the industry to nurture talent and give audiences "what they want, when they want it".
Spacey was the first actor to deliver the showpiece MacTaggart lecture at the annual TV festival.
David Sillito reports.