Media playback is unsupported on your device

Kevin Spacey: TV audiences 'want to binge'

22 August 2013 Last updated at 23:16 BST

Audiences are demanding "complex, smart stories" as they become accustomed to "bingeing" on box sets, Kevin Spacey has told TV executives in Edinburgh.

The star of the acclaimed Netflix drama, House of Cards, said, "The audience wants control. They want freedom."

Speaking at the Edinburgh Television Festival, he urged the industry to nurture talent and give audiences "what they want, when they want it".

Spacey was the first actor to deliver the showpiece MacTaggart lecture at the annual TV festival.

David Sillito reports.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.