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Model Lily Cole's freebie website

19 December 2013 Last updated at 13:41 GMT

With a double first from Cambridge and a successful modelling and acting career you would think Lily Cole's address book and diary were full.

But the talented 25 year old is aiming to extend her social network by setting up her own website, which encourages users to give and receive favours for free.

Lily has explained the premise to BBC Breakfast.