Government backs healthy eating adverts
7 January 2013 Last updated at 07:19 GMT
Government-backed TV adverts to promote healthier eating habits in England are to be shown for the first time on Monday.
Food firms are also involved in the latest phase of the Change4Life scheme and their products are being sold at reduced prices in several supermarkets. The adverts have been made by Aardman, the creators of Wallace and Gromit.
Critics suggest the main beneficiaries of the campaign against "hidden nasties" such fat and sugar in popular foods will be the companies themselves.
Branwen Jeffreys reports.