Breastfeeding 'power hour' could save lives
18 February 2013 Last updated at 07:56 GMT
Save The Children says that more than 800,000 children could be saved each year if mothers breastfed immediately after birth.
The charity, which has published a report Superfood for Babies, is concerned breastfeeding rates are stalling across the world and in some developing countries rates are declining.
Jessica Shiddell reports.