Talk to children about alcohol, say campaigners
26 March 2013 Last updated at 07:52 GMT
Children and teenagers in the UK often try alcohol long before it's legal for them to drink.
Staffordshire County council has launched a campaign to encourage parents of 11 to 14-year-olds to talk about the effects of drinking.
Tony Bullock from the council said evidence suggests "having that early conversation can have a big impact on young people's alcohol intake behaviour".
Tim Muffett reports.