'Open source artists' use web to spread the word
17 July 2012 Last updated at 00:34 BST
Art galleries are no longer the only venues where painters can display and sell their works.
Many are now taking to the web and social media platforms to earn more money and document their creative processes.
The BBC's Matt Danzico sat down with New York City artists Borbay and Paul Zepeda to learn how they are using time-lapse video, Facebook and Twitter to tell the world about their works - and get the world to pay up.