The Polaroid genius who re-imagined the way we take photos


In his new book, Instant: The Story of Polaroid, author Christopher Bonanos compares the company's dynamic founder, Edwin Land, with Apple's iconic inventor, Steve Jobs.

According to Bonanos, it was Land who first mixed cutting-edge technology with beauty and design, resulting in wildly popular cameras like the iconic Polaroid SX-70.

In this interview with the BBC, he profiles the pioneer of instant photography and chronicles the remarkable rise and ultimate fall of Polaroid itself.

Produced for the BBC by Leigh Paterson; edited by Bill McKenna

Sepia portraits of Land copyright Michael Cardinali, courtesy of the MIT Museum.

Other photographs courtesy of Bill Ray, Anne Bowerman, Polaroid, Marie Cosindas, Nan Lane Rudolph, Chuck Close and the Pace Gallery, Mark Sink, Ted Voss, Danny Kim, Bonnier Corporation, David Levinthal, Patrick Nagatani and the WestLicht Collection, Jamie Livingston, Christopher Bonanos, Bradley Laurent and The Impossible Project, Danny Kim and John Reuter.

Video of Christopher Bononos by Sarah Frank.

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