Can GPS trackers save pigeon racing?
23 January 2013 Last updated at 17:21 GMT
Pigeon fancying has been a staple of British culture for decades and even the Queen is known to send her royal pigeons into races.
But the sport has seen its popularity decline over the years with fewer young people showing an interest in breeding pigeons.
Technological advances could now reverse the trend and avid pigeon racers are already working with companies on introducing live GPS tracking to the sport, in the hope of attracting millions of pounds in online betting. The BBC's Franz Strasser went to the largest pigeon fancier convention in Blackpool.
Route of Barcelona-UK pigeon race
GPS tracking video courtesy of J.Ledesma Batista / DERBYATLANTIC.com