The time when sweets were strictly rationed

The sweet-toothed British public were so keen to taste sugary treats when seven years of sweet rationing ended briefly in 1949 that the government quickly had to reintroduce restrictions for another three-and-a-half years because there was such demand.

Here - as IWM North and Horrible Histories open a new Big Picture Show to celebrate the 60th anniversary of sugar and sweets finally coming off the ration - take a nostalgic look back at how food restrictions affected lives during and after WWII.

Terry Charman, of the Imperial War Museum, sets the scene - and Chesterfield confectioner Roy Willett recalls the days of rationing at his family company, which is still producing old-fashioned sweets today.

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Horrible Histories: Rotten Rationing Big Picture Show can be seen at IWM North, Greater Manchester, until 31 December 2013.

All images subject to copyright. Click bottom right for details.

Images courtesy Imperial War Museum, Getty Images, Press Association, Advertising Archives, Willetts Sweets/Roy Willett.

Music by Elsie Carlisle, Harry Roy and His Band, and KPM Music.

Slideshow production by Paul Kerley. Publication date 31 May 2013.

Related:

Imperial War Museum North - Greater Manchester

Horrible Histories - CBBC

Does nostalgia or novelty drive our love of sweets? - BBC Food

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