Digital bar flies: Pub where everybody knows your game
26 June 2013 Last updated at 00:04 BST
More and more people are now playing video games thanks to the rise of smartphone gaming.
But would you go to a pub to play video games - or indeed go to watch someone else play?
That is exactly what thousands of devoted gamers do around the world.
And now Londoners have the chance to do the same, after the Meltdown pub opened in early June. It hosts its own gaming tournaments and screens international championships from around the world, just like a regular sports bar might screen the big match.
A month on from the opening, who is going to the pub and what do they get out of it?
BBC News went along to a StarCraft evening to find out.
Video Journalist: Dougal Shaw
Stop/Start is a new series of video features for the BBC News website which follows both new trends that are beginning and old traditions that are coming to an end.