#BBCtrending: Is Paul Walker's death being exploited online?
4 December 2013 Last updated at 14:37 GMT
Millions of people have taken to social media to pay tribute to US actor Paul Walker, who died in a car crash in Los Angeles on Saturday. But some have also used the story of the celebrity's death to advertise goods and services.
#BBCtrending's Anne-Marie Tomchak investigates how Facebook-user Master Wendell and others on social media may be leveraging Mr Walker's death for cash.
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Produced by Matthew Danzico and Benjamin Zand