#BBCtrending: Iran food aid backfires in 'shame'
7 February 2014 Last updated at 11:20 GMT
A plan by President Rouhani's government to address poverty in Iran has backfired after it was ridiculed on social media.
The Iranian government decided to give out free food baskets in a bid to reduce inflation and the benefits bill.
But the actual handout of food led to large queues and chaotic scenes, images of which were shared on social media.
Anne-Marie Tomchak from #BBCtrending investigates.
Produced by Benjamin Zand.