#BBCtrending: Film lamenting social media goes viral
9 May 2014 Last updated at 21:30 BST
A video which slates social media has become a massive hit on YouTube, with more than 32 million views.
The video entitled 'Look Up' claims that we've become "a generation of idiots, smart phones and dumb people" and are "slaves to technology".
It's been lauded and criticised online with some finding it inspirational and other saying it's just sentimental rubbish.
Gary Turk, a 27 year old British film maker, wrote, directed and starred in 'Look Up.'
In his first media interview, he tells Anne-Marie Tomchak of BBC Trending about unwittingly become an internet sensation.
Produced by Neil Meads