#BBCtrending: Russians shave beards in Eurovision protest
16 May 2014 Last updated at 14:43 BST
In Russia, some men have been shaving their beards and posting the clean shaven images online in protest at this year's Eurovision winner.
Austria's entry, Conchita Wurst, won the competition last weekend with the song 'Rise like a Phoenix'.
It's sparked a huge reaction on Russian social media with thousands both condemning and supporting the singer.
Anne-Marie Tomchak of #BBCtrending reports.
Video produced by Benjamin Zand