Selection of images of thighs
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#ThighReading: Celebrating cellulite and stretch marks

3 August 2015 Last updated at 14:30 BST

Thousands of women are posting photos of their thighs on social media and using the hashtag #ThighReading.

The images show stretch marks, cellulite, scars and bruises.

The trend is part of the body positivity movement online and is seen as a celebration of women's "flaws" and "imperfections".

BBC Trending speaks to some of the women sharing their thigh readings.

Video Journalist: Anne-Marie Tomchak

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