Doing the Macarena for science
9 July 2013 Last updated at 00:04 BST
Soapbox Science is an annual event for female scientists to communicate their research to the public and inspire a change in the gender inequality currently experienced in their field.
This year 12 scientists got on their soapboxes on London's Southbank and engaged passers-by with their work.
One of the scientists was Dr Emily Cross, senior lecturer in cognitive neuroscience at the University of Bangor. Her research looks at how our brains are shaped by experience when we learn complex actions or skills, such as dancing.
In this clip, she explains how doing a simple dance like the Macarena, reveals how easy it to copy a simple movement and how this can help scientists understand how the brain learns more complex movements.
Video Journalist: Melissa Hogenboom