A "booth babe" at CES
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'Booth babes' stir controversy at 2012 CES

12 January 2012 Last updated at 16:02 GMT

Some women at this year's Consumer Electronics Show in Las Vegas have expressed their frustration at the scantily-clad "booth babes" hired by some companies to promote their stalls.

The BBC's Matt Danzico investigates whether this practice is an effective marketing strategy or a reflection on gender relations in technology.