Ikea goes green with a cardboard digital camera

Ikea digital camera The camera can be recycled just like any other piece of cardboard

Related Stories

Swedish furniture retailer Ikea has revealed an eco-friendly digital camera made almost entirely from cardboard.

Having snapped 40 photos, users can dispose of it along with any other recyclable materials.

The device is a part of a campaign around Ikea's PS at Home project, aimed at getting buyers to share images of their furniture on the chain's website.

Called Knappa, the camera will not be sold but rather given away to consumers in selected stores around the world.

It was created by a Swedish designer Jesper Kouthoofd, runs on two AA batteries, and connects to a computer with help of a swing-out USB connector.

It is Ikea's most recent step towards consumer electronics after the retailer developed a home theatre line, but the firm's spokesperson told the BBC that it was not "a move into selling any digital equipment".

"It is part of the launch activities for the new furniture collection," he clarified.

Going green

Many firms are now turning to green, eco-friendly materials for their products - from clothing to home appliances to jewellery.

Not only does this help reduce the environmental impact, but the practice also tends to appeal to a public getting ever more aware of sustainability and eco-related issues.

For instance, a Taiwanese computer manufacturer Asus has developed a green laptop called Ecobook with a cover made of bamboo and recyclable plastic inside.

The components of the computer are lined with cardboard and have not been painted or sprayed.

Another example of this trend is Samsung's environment-friendly smartphone, the Samsung Blue Earth, which is made entirely from plastic bottles and has a solar panel on its back for charging.

Ikea itself has unveiled green initiatives in the past.

Last year, it announced a solar power project, equipping one of its stores in California with solar panels. It then stated that the panels were going to provide the same amount of energy needed for 64 homes in a year.

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Technology stories

RSS

Features & Analysis

  • Prostitute in red light district in Seoul, South KoreaSex for soldiers

    How Korea helped prostitutes work near US military bases


  • LuckyDumped

    The rubbish collector left on the scrap heap as his city cleans up


  • Jamal Bryant'Buying black'

    Ferguson campaign targets Black Friday


  • Walmart employees and supporters block off a major intersection near the Walton Family Foundation to stage a protest calling for $15 an hour and consistent full-time work in downtown Washington October 16, 2014. Black mark

    Wal-Mart workers revolt against the annual shopping bonanza


BBC Future

Manmade islands require redrawn maps (Getty Images)

The last unmapped places

Uncharted regions closer than you think Read more...

Programmes

  • All-inclusive holidaysThe Travel Show Watch

    With all-inclusive holidays seeing a resurgence are local trades missing out to big resorts?

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.