Media playback is unsupported on your device

CES 2013: excited by 'voids' at tech show

9 January 2013 Last updated at 10:24 GMT

Musician-turned-tech entrepreneur was at CES 2013 to launch his own range of iPhone accessories.

After his press conference, he took some time to mingle with technology bloggers and reporters.

He told the BBC that he was excited by what he sees as "voids" at the event - opportunities for him to turn his ideas into products.

Video journalist: Dave Lee