CES 2013: Transparent 3D TV from HiSense
9 January 2013 Last updated at 11:39 GMT
Chinese electronics firm HiSense is occupying the space at CES normally reserved for Microsoft.
The company is making the most of the Windows-maker's absence by displaying its wares - including this transparent 3D television.
The company says it could potentially be used by museums and other attractions to create exciting displays that combine real objects - such as artefacts - with 3D imaging.
Hisense spokesman Payton Tyrell said the screen was still a prototype.
Video journalist: Dave Lee