Google unveils its first touchscreen Chromebook Pixel

Chromebook Pixel So far, Google has struggled to generate mass consumer interest in the Chromebook line

Related Stories

Google has unveiled its first touchscreen-enabled laptop.

The Chromebook Pixel runs Google's Chrome operating system and has been "largely built" by the web giant.

The laptop has Intel's Ivy Bridge processors, fast 4G LTE connectivity and a high-resolution screen aimed at challenging Apple's Retina Display.

Analysts say the move represents a fresh bid to build market share for Chromebooks against machines running Microsoft and Apple operating systems.

Unlike PCs that use installed software such as Microsoft Word, Chrome OS computers run their applications through the firm's web browser and store their files in the cloud.

The internet giant told the BBC the device was "largely built by Google, with components that are manufactured globally".

The laptop's 12.85in (32.64cm) display's resolution is similar to the so-called Retina Display of Apple's MacBook range, aimed to have pixel density high enough for the human eye not to notice pixelation when looking at the screen at a typical viewing distance.

"This Chromebook has the highest pixel density (239 pixels per inch) of any laptop screen on the market today," said the company.

"Packed with 4.3 million pixels, the display offers sharp text, vivid colours and extra-wide viewing angles.

Start Quote

The challenge for the Chromebook is that computing is shifting towards tablets”

End Quote Geoff Blaber CCS Insight

"With a screen this rich and engaging, you want to reach out and touch it — so we added touch for a more immersive experience."

Embracing the cloud

The first Chrome-powered laptop, built by Samsung, went on sale in June 2011. Chrome laptops that followed were made by Acer, Lenovo and HP.

But so far, Chromebooks have had difficulties challenging Windows-powered computers, said CCS Insight analyst Geoff Blaber.

"Chromebooks have struggled for relevance to date, stuck between comparably-priced but entertainment-centric tablets - many of which run Android - and more functional PCs," he said.

"[The new computer] won't transform its prospects but Google will hope it serves as a flagship device that has a halo effect for the broader portfolio."

Windows 8, Microsoft's latest operating system launched last year, has touchscreen capabilities.

Mr Blaber said: "Touch is now pervasive across every computing category from phones to high-end PCs.

"The challenge for the Chromebook is that computing is shifting towards tablets whilst most consumers lives are not yet fully embracing the cloud versus local storage."

More on This Story

Related Stories

The BBC is not responsible for the content of external Internet sites

More Technology stories

RSS

Features & Analysis

BBC Future

(Adrian Mann)

Return of the nuclear spaceship

Fusion key to escaping the Solar System Read more...

Programmes

  • Papers Please gameClick Watch

    Meet the ‘bedroom programmer’ whose game has sold half a million copies and won a Bafta

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.