Google Street View - a closer look


Rory Cellan-Jones talks to Google's Luc Vincent about the refreshed Street View service

It is nearly four years since Google's Street View arrived in the UK, and now it is getting a major revamp. The Street View cars have been roaming Britain, refreshing the coverage in the big cities and bringing new images to remote places, such as the Isle of Lewis.

The latest version has added another 15% of the UK's roads, bringing the total covered to 65%. And by using backpacks with lightweight recording equipment the company has brought the service to new places, from the interiors of buildings like the BBC Radio 1 studios to the towpaths of canals. But what do we now think about this close-up view of our streets, a project which has been marked by controversies over privacy?

I've been talking to the man behind Street View, Luc Vincent - via the rather clumsy medium of a Google Hangout - and asking him about the project's ambitions. (Our edited interview is above - but you can see the full version here). He started by stressing that his boss Larry Page had come up with the original idea, roaming the campus of Stanford University taking pictures.

It had then turned into Luc's 20% project - the blue sky ideas Google engineers are encouraged to work on for a fifth of their time - and had been launched in five US cities in 2007. Now it has mapped large areas of the world at street level. Forty seven countries now have coverage, and the cars have driven five million miles.

But how useful is it? I've always suspected that many people use it once to look at their own house - and then forget about it. Luc Vincent says it is true that much of the traffic is local, but he insists it has become a very attractive service: "People use it to preview the restaurant they want to go to, or choose a vacation spot or search for real estate," he told me.

A Google Streetview camera

But when it launched in the UK, while some were fascinated, others were appalled at what they saw as an invasion of their privacy by a Big Brother American business. In the village of Broughton, near Milton Keynes, residents chased a Street View car away, and accused Google of trying to peer through their windows.

In Germany, the reaction was much stronger, with entire streets blanked out as residents rebelled against the idea. Google has stopped taking images there, so that some big cities have coverage but elsewhere there is nothing.

Luc Vincent seems bemused by this kind of reaction. "I think the Big Brother aspect is really overstated," he says, "it's not we are driving in one place at one time, it's not like a camera is pointing at you all the time."

The other controversy which surrounded Street View was the discovery that some of its cars had been collecting data from unsecured wi-fi networks. Mr Vincent says that did cause harm to the project: "It certainly slowed us down quite a bit," he says, "we've done what we can to fix the problem, we don't collect any wi-fi right now."

A Google streetview car

In the UK, at least, the privacy row seems to have abated. When I looked on Street View the village of Broughton was there in full glorious detail, and I could not spot any homes that had been blanked out. And when I contacted a couple of residents they no longer seemed too concerned: "We've moved on," one person told me. It seems the bigger issue there now is getting proper broadband.

Nevertheless, I do sense a wider disquiet about the growing power of Google in so many areas. Many of its services - like Street View or the mobile operating system Android -seemed to have no obvious commercial purpose when they are launched. Executives like Luc Vincent would have us believe that the only motivation is to give as many as people as possible useful information, with any thought of profit a long way down the road.

But look at China's concerns this week about the dominance of Android - a worry shared by some global telecoms operators - and recent concerns about the way the company scans Gmail to serve users relevant adverts. No longer is the world content to assume that the search giant's motives are always pure.

Google's mission to organise the world's information takes another step forward with the expansion of Street View. But the more closely they watch us, the more we may need to keep a critical eye on them.

Rory Cellan-Jones Article written by Rory Cellan-Jones Rory Cellan-Jones Technology correspondent

Zuckerberg - the unasked questions

Mark Zuckerberg's appearance at the Mobile World Congress was a missed opportunity.

Read full article

More on This Story

More from Rory


This entry is now closed for comments

Jump to comments pagination
  • rate this

    Comment number 668.

    "31.John 7th March 2013 - 6:46
    Streetview is a fantastic system. Worries about privacy are overrated as it does not show any more than you can see if you walk down a street. "

    Er, yes it does - because they filmed my and my neighbours' houses by driving down my private drive. And refused to remove the photos when I complained.

  • rate this

    Comment number 667.

    I think it would be amazing to have the ability to roam the streets of the 1900s in a Street View fashion... in another 100 years people will be able to roam the streets of our time, here and now, and I think that's brilliant. In regards to privacy, if someone realllly wants to know whats on your drive or in your windows, they will find out regardless.

  • rate this

    Comment number 666.

    From the fact that so many posts that are critical of Street View have been scored negatively, can we assume that Google has got all its UK staff posting on here to talk up how wonderful it is??

  • rate this

    Comment number 665.

    It is great to see my child hood haunts 6,000 miles away from me. and it is a boon to me as an elderly driver to be able to actually check out my route for easily recognised route points. You know, I can not get paranoid about this no matter how hard I try . . . . . .

  • rate this

    Comment number 664.

    It’s not very often that I look to the lowest rated comments for some sanity.
    Image technology can only go in one direction
    -->Hi Res -->Super Hi Res -->Ultra Hi Res -->Studying Your ‘Bald Spot’.
    Wait until Google get drones spying in the sky above us.
    Street View benefits are a Bread & Circuses’ Trojan Horse.


Comments 5 of 668


Features & Analysis

BBC Future

(US Navy)

The world’s noisiest spy plane

The Soviet giant that still soldiers on


  • Former al-Qaeda double agent Aimen DeanHARDtalk Watch

    Islamic State is about revenge says former al-Qaeda member turned spy Aimen Dean

Copyright © 2015 BBC. The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.