Spotify begins Latin America push with Mexico launch

Spotify founder Daniel Ek Spotify founder Daniel Ek launched the streaming service in 2008

Related Stories

Music streaming service Spotify has launched in Mexico - its first push into the huge Latin American market.

The Swedish start-up, which has more than 24 million active users, has also gone live in Asia - in Hong Kong, Malaysia and Singapore.

Launches in Estonia, Latvia, Lithuania and Iceland mean the service is now accessible in a total of 28 countries.

Spotify is the leader in music streaming globally, but analysts expect Apple to make its move soon.

It is believed, but not confirmed, that Apple has come to an agreement with several major labels, including Universal Music, to launch a streaming service which has been informally dubbed "iRadio".

A music industry source told the BBC he expected Apple's product to be available by the third quarter of this year.

However, Spotify's head start in the market has seen it amass more than six million paid subscribers since its launch in 2008.

Real riches

Income from these customers, coupled with advertising and large private investments, has gone towards paying more than $500m (£327m) to rights holders so far.

The company expects to pay out another $500m in 2013, it added.

Key to this expansion will be further inroads in markets adopting digital music in greater numbers.

According to the International Federation of the Phonographic Industry (IFPI), Mexico is the 16th largest digital music market in the world. Since 2008, its digital music market has grown by 17%.

But it is in Brazil where real riches lie. In 2011, Apple launched its iTunes music store in the country - with high sales volumes surprising critics who assumed the region was too entrenched in a culture of pirating music.

In IFPI's most recent report on the area, a Universal Music spokesman said: "We are seeing a significant rise in sales of smartphones and growing internet access in Brazil.

"Once consumers have the hardware, they need the media."

More on This Story

Related Stories

More Technology stories


Features & Analysis

  • Prostitute in red light district in Seoul, South KoreaSex for soldiers

    How Korea helped prostitutes work near US military bases

  • LuckyDumped

    The rubbish collector left on the scrap heap as his city cleans up

  • A woman gets a Thanksgiving meal at a church in FergusonFamily fears

    Three generations in Ferguson share Thanksgiving reflections

  • Canada joins TwitterTweet North

    Canada's self-deprecating social media feed

BBC Future


How to build an ocean giant

The world’s largest ship, in pictures


  • All-inclusive holidaysThe Travel Show Watch

    With all-inclusive holidays seeing a resurgence are local trades missing out to big resorts?

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.