Apple set to release latest iPhone and operating system
10 September 2013 Last updated at 10:18 BST
On Tuesday, Apple is likely to unveil new versions of the iPhone and a new operating system into the fast-moving technology sector.
It has been almost a year since a new phone has been released by the tech giant.
In that time its competitors in the smartphone market have released several new phones.
Samira Hussain reports.