Can electronic mask improve sleep?
25 September 2013 Last updated at 04:49 BST
Sleep masks are often credited with helping to give us a good night's rest. But one start-up is seeking crowdfunding to push the concept into the hi-tech realm.
The Zizz is an "intelligent" sleep mask which claims to help interpret and optimise sleep patterns using a combination of sensors and artificial intelligence software on a smartphone app.
The BBC's North America technology correspondent Richard Taylor took a first-hand look at a prototype.
You can follow Richard @RichTaylorBBC.