A look at Apple's new slimmer iPad Air
22 October 2013 Last updated at 22:48 BST
The BBC's Richard Taylor has a look at Apple's latest tablet called the iPad Air that is 20% thinner than the previous version.
CNET's Tim Stevens says the new tablet is a "logical progression".
The launch comes at a time when some analysts have suggested that Google's Android is about to overtake Apple's iOS as the bestselling tablet platform.