Samsung's new software makes way for app deals
29 October 2013 Last updated at 12:22 GMT
Samsung has unveiled a raft of new tools to encourage developers to make more apps specifically for its devices.
The South Korean electronics giant showed off five new development kits which it says will lead to greater compatibility and streamlining between its devices.
The plan was announced in San Francisco at the company's first ever developer conference.
Richard Taylor reports.
Follow Richard on Twitter - @RichTaylorBBC