The camera which captures 360 degree images up in air
31 January 2014 Last updated at 14:57 GMT
The Panono camera ball takes 360 degree photographs when it is thrown in the air.
The sphere is covered by 36 cameras which, once airborne, simultaneously capture individual images - these are then pieced together in the cloud to produce a 108 megapixel image which can be explored in any direction.
BBC Click's Spencer Kelly reports.