Media playback is unsupported on your device

The camera which captures 360 degree images up in air

31 January 2014 Last updated at 14:57 GMT

The Panono camera ball takes 360 degree photographs when it is thrown in the air.

The sphere is covered by 36 cameras which, once airborne, simultaneously capture individual images - these are then pieced together in the cloud to produce a 108 megapixel image which can be explored in any direction.

BBC Click's Spencer Kelly reports.

Watch more clips on the Click website. If you are in the UK you can watch the whole programme on BBC iPlayer.

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.