Could this technology change the future of TV adverts?
7 April 2014 Last updated at 12:49 BST
As more people watch television through on-demand streaming services and box sets, advertisers are finding it increasingly difficult to attract the attention of audiences.
But new video techniques are allowing advertisers to change the brand names or products that appear in television shows after they have been filmed and edited, which could help make their products more attractive.
Click's Marc Cieslak reports.