Mozilla to test sponsored tabs on Firefox

Mozilla logo and keyboard Mozilla's initial announcement about sponsored tabs had triggered a backlash

Related Stories

Mozilla has said it will test a plan that puts ads and sponsored content on the boxes that appear when Firefox users launch a new tab on the browser.

Firefox displays nine boxes or "tiles" showing screenshots of the websites visited most often by the user.

Many users were concerned about Mozilla's plan announced earlier this year to add advertising to the boxes.

But the firm has assured users it is not going to turn Firefox "into a mess of logos sold to the highest bidder".

Johnathan Nightingale, vice president of Firefox, said in a blog post that many users had found the language of the initial announcement "hard to decipher" and were worried they would have no control over their browser.

"That's not going to happen. That's not who we are at Mozilla,"

He said the tests were designed to understand what the users find helpful and what parts they ignore or disable on the browser.

"These tests are not about revenue and none will be collected. Sponsorship would be the next stage once we are confident that we can deliver user value."

The company had previously assured users that while it will use information about their location to provide content relevant to them, no other user information would be "collected or considered".

More on This Story

Related Stories

More Technology stories

RSS

Features & Analysis

BBC Future

(USAF)

Secrets of the aircraft boneyards

The vast storage sites for surplus planes Read more...

Programmes

  • A person taking a photo of fireworks on a smartphoneClick Watch

    A look at the latest gadgets which could make it easier to take the perfect night-time picture

BBC © 2014 The BBC is not responsible for the content of external sites. Read more.

This page is best viewed in an up-to-date web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.